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Search Engine Optimization Manager

Employer
Digi-Key Electronics
Location
Thief River Falls, MN
Salary
Join our team!

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Industry
Office and Administration
Role
Manager
Job Type
Long-Term
Hours
Full Time

Job Details

Digi-Key History
Digi-Key is one of the fastest growing distributors of electronic components in the world. Since its founding in 1972, Digi-Key has been committed to offering the broadest selection of in-stock electronic components, as well as providing the best service possible to its customers, aiding engineers through the entire design process, from Prototype to Production. This has led the company to be highly ranked year after year in industry surveys in North America as well as Europe and Asia, in categories covering such facets of business as availability of products, speed of service, responsiveness to problems, and more.

Schedule


Position Overview

Digi-Key Electronics is a leader in digital innovation in the electronics components industry. The SEO Manager is a critical member of the Search Engine Marketing (SEM) team driving traffic and visibility to Digi-Key's websites from search engines. The SEO Manager is accountable for SEO strategy that drives demand and fuels new customer growth across all Digi-Key web properties. This position is knowledgeable in all aspects of search engine optimization disciplines and on top of updates in search algorithms such as Google, Bing, Yahoo, Baidu, and other major search engines.

Responsibilities
Must be able to...
  • Act as subject matter expert for all things SEO by training and mentoring other SEO team members and others in the organization about SEO and how it relates to them.
  • Make Technical SEO recommendations and create SEO specs for Information Technology (IT)
  • Grow the profit associated with the SEO program through strategy development, superior campaign management, testing, and execution.
  • Work with the product owners of agile teams to get SEO related items developed by the appropriate teams.
  • Create, innovate, and think of dynamic ways to incorporate SEO into marketing initiatives
  • Secure premium search engine listings in both domestic and international search engines
  • Increase website traffic and sales conversions
  • Maintain keyword research, site audits, page and site optimization, link building strategy and competitive assessment.
  • Act as the lead SEO liaison ensuring awareness and implementation of SEO programs
  • Create and execute link building campaigns
  • Report on key operational metrics and create actionable trend information for key performance indicators to ensure our team has the information necessary to make informed business, marketing and sales decisions.
  • Actively research ways to optimize web pages; leveraging the Specialist/Analyst in analyzing data and tracking results.
  • Work with back-end SEO elements such as robots.txt
Other Typical Tasks May also Include:
  • Take on additional responsibilities from the SEO Sr. Manager
  • Subject matter expert in all things SEO at Digi-Key - systems, tools, processes
  • Travel when necessary
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Required Knowledge, Skills and Experience
Minimum/Essential Qualifications:
  • Bachelor's Degree in Marketing, Management, business administration or similar area of study or equivalent, relevant work experience
  • Four to eight years of marketing experience
  • Well versed in the various functions of Digi-Key, how they work together as well as the industry Digi-Key operates in, as well as the impact & responsibility Digi-Key has to the community it operates in
  • Strong representative of Digi-Key brand and its principles
  • SEO Experience with eCommerce and multi-site, international implementations ?
  • Knowledge of backlink strategies and SEO-friendly writing techniques
  • Must have knowledge in the following tools/systems:
      • Google Search Console
      • Bing Webmaster Tools
      • SEO platforms such as Conductor, Brightedge, SEOClarity, SEMRush, Moz, etc.
      • Screaming Frog or Deep Crawl
      • Google Analytics
  • Expert Knowledge in Microsoft Office tools (Excel, Word, Outlook and PowerPoint)
  • Knowledge of a CMS platform - Sitecore, WordPress, etc.
  • Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
  • Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body
  • Must be able to perform the following behavioral competencies; attention to detail, communication, continuous learning, customer/client focus, developing others, ethical conduct, information seeking, initiative, integrity, interpersonal effectiveness, learning orientation, manages execution, marketing capacity, organizational awareness, personal effectiveness/credibility, positive attitude, problem solving, professionalism, project management, resilience, relationship building, strategic awareness, thoroughness & time management
Preferred Qualifications:
  • Google Analytics Certification


Benefits
Digi-Key offers outstanding benefits; including outstanding - employee centric health plan at little or no cost to the employee, a dental plan, a cafeteria/flexible spending plan, employer paid life insurance worth 3x salary, long-term disability plans, a competitive 401k contribution match, and a profit sharing contribution opportunity annually. We also offer career growth opportunities for employees that choose to continue their personal development. Digi-Key is a family-oriented culture, grounded in small town values and quality of life. Employees have a passion for working hard and helping each other along the way. Access our career page for additional information on our benefits.

Company

As one of the fastest-growing electronic component distributors in the world, Digi-Key is ramping up. And we’re giving quality people lots of opportunities to grow. Here, you can find a role that fits your future with career development resources and an industry-leading benefits package including an $18/hour starting wage for full-time entry level positions with an additional $2,000 sign-on bonus. No matter where life takes you, Digi-Key is the kind of place you’ll want to stay put.

 

BENEFITS & PERKS:

We believe in hiring the best people - and offering a benefits package that makes them want to stay for the long term. Check out the benefits and perks you'll receive as a valued Digi-Key employee.
 

  • Health Insurance Plan
  • On-Site Clinic - save time and money without a co-pay or a need to clock out
  • Relocation Assistance - you could be eligible for relocation assistance 
  • 401(k) - with matching funds
  • Flexible Spending Account - enables you to pay for unreimbursed medical and dental expenses.
  • Time Off  - competitive time off to meet your needs

 

Company info
Website
Telephone
888-671-1725
Location
701 Brooks Avenue South
Thief River Falls
Minnesota
56701
United States

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