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Senior Media Relations Specialist - Marketing

Employer
Sanford Health
Location
Fargo, North Dakota
Salary
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Job Details


Job Title: Senior Media Relations Specialist | Marketing | Fargo

City: Fargo

State: ND

Department *: * Marketing Sanford - Communications - Sioux Falls

Job Schedule: Full Time

Shift: Days

Hours Per Shift: 8 hr

JOB SUMMARY

Promotes Sanford brand through media activities and responds to relevant media inquiries, authors own stories through Sanford Health News, and pitches appropriate stories to local, regional, and national media outlets that maximize earned media coverage. This work includes the generation of press releases, statements, coordination of press conferences, and media events. Coordinates and schedules all media interviews. Develops key messages and leadership speaking points for complex topics as needed. Prepares and trains media spokespersons. Possesses sound skills in writing, communications, media relations, decision making, partnership building, interpersonal communications, team skills, problem solving, project coordination, and dealing with a rapidly changing fast paced field. Rotates schedules to ensure on-call media coverage is available on nights and weekends. Possesses the ability to relate well to others. Strict adherence to deadlines. Proactively establishes working relationships and partnerships across the organization. Possesses strong customer service skills with a demonstrated passion for delivering the best product. Ability to demonstrate courage, handle interview situations, and ability to speak up to all situations and leadership levels within Sanford Health.

POSITION RESPONSIBILITIES

Leads the development and improvement of the organization's strategy for media coverage. Attends a variety of relevant news events, such as press conferences, corporate functions, etc. Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. Prepare or deliver speeches to further public relation objectives. Respond to requests for information from the media or designate an appropriate spokesperson or information source. Delivers work quality and quantity in addition to meeting deadlines. Consults on writing press releases, marketing materials, speeches and articles. Leads in the promoting of organizational interviews, press releases and speaking engagements. Update and maintain content posted on the Web. Collaborate with others in marketing activities.

DEPARTMENT DETAILS

This is a great opportunity for an experienced media relations specialist to share Sanford's story with the Fargo region. In 2018, we shared over 600 stories in this region, highlighting the great things Sanford is doing. This position will work with the media, TV, newspapers, podcasters and other journalists to find leaders and providers to build the relationship and story telling with the Fargo community.
The successful candidate will have experience with media relations and will be a strong relationship builder with great organization and communication skills.

QUALIFICATIONS

Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or related field is required. MBA or Master's degree in Communications or related field is preferred.
Minimum of three years of experience required.

About Sanford Health:

At Sanford Health, we are dedicated to the work of health and healing.
Every day, we show that commitment by delivering the highest quality of care to the communities we serve.
We are leaders in health care and strive to provide patients across the region with convenient access to expert medical care, leading-edge technologies and world-class facilities.
In addition to strong clinical care, we are also committed to research, education and community growth.
We engage in medical research to not only discover innovative ways to provide care, but also cures for common diseases.
We continuously seek new ways to achieve our vision of improving the human condition here in your community, across the region and around the world.
The entire team at Sanford Health recognizes the value of healthy families and communities.
We continue to gain momentum and expand our reach. Together, we can make a positive difference now, and in the future.
Sanford is an EEO/AA Employer M/F/Disability/Vet.
If you are an individual with a disability and would like to request an accommodation for help with your online application,
please call 1-877-673-0854 or send an email to talent@sanfordhealth.org .

City: Fargo

State: ND

Job Function: Marketing and Communications

Job Schedule: Full Time

Shift: Days

Req Number: WD03642

Company

Sanford Health is excited to be on a journey of tremendous growth and momentum. With our vast geography, cutting-edge medicine, sophisticated research, advanced education and our own health plan, we are unique in what we do and how we do it. Through relationships built on trust and successful performance and a vision to improve the human condition, Sanford seeks to make a significant impact on health and healing. With a commitment to diversity and inclusion, our journey as an organization includes continually building on the diverse talents, experiences and beliefs of our employees, as well as the patients and communities we serve. We are proud to be from the Midwest and to impact the world. We look forward to joining with you in the journey.

Company info
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