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Digital Marketing Operations Manager

Employer
Doosan Bobcat North America
Location
West Fargo, ND
Salary
Join our team!

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Industry
Marketing and Advertising
Role
Manager
Job Type
Long-Term
Hours
Full Time

Job Details

Job Information

Digital marketing is one of the fastest growing, most measurable and most cost effective means of marketing. Our Digital Operations Manager will be responsible for leading our digital marketing operational processes along our path of digitial transformation, achieving the highest levels of scale, efficiency, and return on investment in using data and technology in our online marketing practices.

This position is responsible for operational support and development for our complete set of digital marketing channels and Bobcat.com as our key marketing platform. This position will manage ongoing operations of the public website -- plan and execute online marketing campaigns in alignment to annual marketing planning; manage operational digital strategy to drive highly qualified sales leads to our dealer network, and drive measurable return on investment. The Digital Operations Manager will also have ongoing Channel Management responsibilities for social media, email marketing, digital paid advertising paid search and other online marketing tactics as identified. This position will also manage content strategy across digital platforms in alignment to marketing planning maintaining a lead role in the marketing planning process.

Role & Responsibility

Platform Management
  • Accountable for managing the Bobcat.com website as a strategic asset, managing day-to-day operations of Bobcat.com to ensure information posted on public websites is timely, accurate, valuable and aligns with annual strategy plans. Ensure website useability, functionality, content and value.
  • Manage and improve organic search engine performance and goal-setting based click-through rates, traffic and conversions.
  • Utilize public website as a marketing tool to launch new products, as well as promoting existing products and markets.
  • Ensure website useability, functionality, content and value is ahead of the competition as measured by voice of online customers to maximize the customer experience and generate sales leads

Digital Marketing Channel Management
  • Manage day-to-day operations of all digital marketing, including SEO/SEM, email, social media and display advertising campaigns.
  • Design, build and maintain our social media strategy and presence. Develop on-going strategies to enhance the company’s social media position. Develop annual marketing communication plans.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Content Strategy
  • Lead content strategy and develop engaging content to attract and retain customers in alignment to marketing strategy.
  • Develop editorial calendar, delegate tasks and ensure deadlines are met across the department and agency teams.

Budget Management
  • Successful development and management of marketing and advertising budgets.

Branding and Trademarks
  • Ensure Company Brand Standards are adhered to on public websites.
  • Design digital marketing campaigns to create brand awareness and align to marketing strategy and planning.

Project Management
  • Manage project plans, budget and timeline.

Team & Vendor Management
  • Lead content strategy and development of marketing content for platforms and channels in alignment to marketing strategy.

Project Management
  • Manage project plans, budget and timeline.

Vendor Management
  • Manage E-Marketing Specialist in pusuit of company AOP and LRP goals.
  • Manage agency partnerships in relation to website, digital channels and content development.
  • Manage tactic development and execution for digital channels with external agencies and ensure digital campaigns & initiatives are aligned to brand standards, marketing campaigns and AOP goals.


Job Requirement

  • Education: Bachelors degree in Marketing, Communications, or related field
  • Experience: 7>10 years
  • Travel: 10 - 24%
  • Experience in digital platform & channel management.
  • Solid understanding of webite development and management in support of business goals.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Knowledge all major Social Media channels.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Ability to resolve problems effectively.
  • Demonstrated exceptional written and verbal communication skills.
  • Able to identify opportunities and threats.
  • Ability to influence internal and external colleagues.
  • Experience in content strategy development and management.
  • Proficient in content management systems.
  • Understanding of marketing principles and strategies.
  • Willingness to work across departments.
  • Demonstrated strong project management experience including ability to independently prioritize.


The world-renowned brands that make up Doosan Bobcat produce industry-leading compact and heavy construction equipment, attachments, air compressors, lighting systems, generators and articulated dump trucks. Doosan Bobcat is a part of the Doosan Group, which employs 43,000 people in 38 countries worldwide. With people at the core of who we are, we believe the growth of our people will lead to the continued growth and success of our world-class company. Our team of dedicated employees is the backbone that allows us to provide construction equipment solutions that help our customers build the world of tomorrow. Wherever you find us, you’ll hear the sounds of progress, see the results of our people and feel the rhythm of transformation in everything we do.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

Beware of Fraudulent Job Offers and Solicitations

We recently learned that unauthorized individuals and/or groups are communicating false offers of employment with Bobcat Co. (“Bobcat”) via email.    The communications include the Bobcat logo and may appear legitimate.   However, they are fraudulent and are not sent from anyone affiliated with Bobcat.

Please note that Bobcat, Doosan Bobcat North America, and Doosan Portable Power DO NOT charge a fee, request payment, or request personal banking information at any point in the recruitment process.  We DO NOT send unsolicited emails requesting personal data from potential employees.  If you receive a job offer that appears fraudulent, please notify our talent acquisition team and consider contacting your local law enforcement office.

Any legitimate job offer from Bobcat, Doosan Bobcat North America, or Doosan Portable Power will be preceded by an official selection process.

Nearest Major Market: Fargo

Company

Our people power our progress. Keeping our company moving forward means empowering employees with opportunities to grow and the resources necessary to be happy, healthy and productive. That’s why we offer our people a competitive and comprehensive benefits package. Here, you’ll enjoy full health coverage, paid time off, income protection, employee discounts on certain consumer goods, tuition reimbursement and more.

How do different cultures play a part in your organization?

Our North American headquarters is located in North Dakota, where we started the compact equipment industry. But our locations span the entire globe – dealers, manufacturing facilities and corporate offices – where innovation is driven forward worldwide. To continue expanding our reach, we’ve opened the Global Collaboration Center in the heart of downtown Minneapolis.

What skills, education, and experiences does your ideal candidate(s) have?

•Education Required: High School Diploma or Equivalent
•These are entry level opportunities
•Must be able to follow established methods and procedures and perform work accordingly. Must have the ability to work rapidly and under time pressure for extended periods of time in order to meet build requirements. Must possess the ability to read build sheets and blueprints.
•The ability to communicate with supervisors and fellow workers in both written and verbal forms at a level normally acquired through the completion of a high school diploma or GED is required.
•Job specific skills, techniques and safe work and equipment operating practices are learned through on-the-job and classroom training. General instructions are given on recurring duties, operations and assignments; detailed instructions are given on new duties, operations and assignments.

How would you describe the company leadership/team management? Our employees are the driving force behind our brand. We cultivate an environment where they feel valued and build their career while working for an industry leader. Career opportunities include positions in our corporate offices and manufacturing facilities. We also have a highly-competitive internship and co-op program. Your opportunity to contribute to the future of the compact equipment industry is right here.

Where do you see the company/organization in the upcoming years? https://www.bobcat.com/company-info/next-is-now

What do you feel candidates need to know about the company before applying?

Our success is powered by our people. Plain and simple. Their dedication and passion for empowering customers to accomplish more is what drives our continued industry leadership. Our integrated, global team of employees and dedicated dealers work together to deliver the best products and services; making lives, businesses and communities better and stronger.

Bobcat Company is both an employer and partner of choice, and we pride ourselves in attracting, retaining and developing top-tier talent and dealers to drive our mission forward.

Company info
Website
Location
North Dakota
United States

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