Product Specialist

Bismarck, ND
Join our team!
Apr 20, 2019
Job Type
Full Time
Job Information

To assist in all product development and marketing activities associated with the overall development and marketing of the Company's products. Communicate information within Company's sales/marketing,
parts/service/warranty, engineering, and manufacturing departments to and from Company’s dealers and customers regarding the Company's products and markets.

Role & Responsibility

Product Support/Training
  • Develop and conduct product training activities to support dealer Sales Specialists and Doosan Field Marketers.
  • Support dealer Sales Specialist and the Company's Field Marketers with ongoing product support.
  • Support Product manager and dealer development team in other efforts to improve dealer performance.

Voice of Customer
  • Gather comprehensive Voice of Customer analysis to support product development activities.
  • Lead market research activities to understand customer needs.

Competitive Product/Market Analysis
  • Lead development of competitive product/market analysis support materials.

New Product Development Plan
  • Provide marketing plan, product specifications, and product features to Product Management for completion of Business Plan.
  • Support Product Management including all products in the product family.
  • Support Product Management acting as the Voice of Customer during the product development process.
  • Work effectively with multi-functional teams.
  • Support Product Management acting as liaison with attachments to ensure that all products work with attachments.
  • Support Service department in creation of maintenance and service materials.
  • Support Parts department in identifying the needed aftermarket accessories/kits.

Areas of Focus
  • Be able to understand the complexities of customer wants so the company is able to refine or develop products to match those wants. This can be done through various methods of research: on site customer visits, focus groups, phone or internet surveys, etc.
  • Take newly developed or improved products and develop promotional plans and materials to promote our product superiority over competitive products and maximizes their acceptance via advertising, literature and trade shows.
  • Promote products in established markets to show their superiority over alternative methods and the promotion of these products in new applications they have not been used in.
  • Must be able to handle objections from dealer staff, incorporating feedback where appropriate and providing supporting evidence to help change dealer mindset where appropriate.

Job Requirement

  • Bachelor’s Degree in Business Administration, Engineering or related major.
  • 2 years’ experience preferred.
  • Strong verbal and written communication skills and the willingness to speak in front of audiences ranging from 5-100 people.
  • MS Office Suite proficiency.
  • Hands-on equipment operation experience with construction or agricultural type equipment.
  • Excellent cross-functional teamwork skills.
  • Effective time management and priority focus skills.
  • Travel Required:

The world-renowned brands that make up Doosan Bobcat produce industry-leading compact and heavy construction equipment, attachments, air compressors, lighting systems, generators and articulated dump trucks. Doosan Bobcat is a part of the Doosan Group, which employs 43,000 people in 38 countries worldwide. With people at the core of who we are, we believe the growth of our people will lead to the continued growth and success of our world-class company. Our team of dedicated employees is the backbone that allows us to provide construction equipment solutions that help our customers build the world of tomorrow. Wherever you find us, you’ll hear the sounds of progress, see the results of our people and feel the rhythm of transformation in everything we do.

Doosan is committed to a diverse workforce and is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. Individuals with disabilities who require a reasonable accommodation in the application process or who need assistance accessing the information on this website should call 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.

Beware of Fraudulent Job Offers and Solicitations

We recently learned that unauthorized individuals and/or groups are communicating false offers of employment with Bobcat Co. (“Bobcat”) via email.    The communications include the Bobcat logo and may appear legitimate.   However, they are fraudulent and are not sent from anyone affiliated with Bobcat.

Please note that Bobcat, Doosan Bobcat North America, and Doosan Portable Power DO NOT charge a fee, request payment, or request personal banking information at any point in the recruitment process.  We DO NOT send unsolicited emails requesting personal data from potential employees.  If you receive a job offer that appears fraudulent, please notify our talent acquisition team and consider contacting your local law enforcement office.

Any legitimate job offer from Bobcat, Doosan Bobcat North America, or Doosan Portable Power will be preceded by an official selection process.

Nearest Major Market: North Dakota
Nearest Secondary Market: Bismarck

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