Assistant Director of Creative & Brand Strategy

Grand Forks, North Dakota (US)
May 17, 2019
Job Type
Full Time

Hiring Department:  Marketing & Creative Services

Minimum Hiring Salary/Position Classification:  $65,000/Annual, Full-Time, Benefited, Exempt
Benefits: Includes single or family health care coverage (premiums paid for by the university), basic life insurance, EAP, retirement plan, tuition waiver, annual and sick leave.  Optional benefits available: supplemental life, dental, vision, flexible spending account, supplemental retirement plans.
Work Schedule Monday - Friday; 8:00 a.m.-4:30 p.m. 

For full consideration, all application materials must be fully submitted by 5PM (Central Time) on the closing date.


Position Details A complete Position Description is available as an attachment in the bottom right corner of this position announcement.

• Lead creative development to motivate the target audience to take action.
• Translate marketing goals and objectives into creative strategies and concepts.
• Manage, implement and coordinate strategic creative activities to accomplish goals in a timely and efficient manner.
• Work collaboratively with marketing and communication strategists, writers/editors, graphic designers, photographers, videographers, and Web team to develop creative concepts, present concepts to campus partners and deliver results to meet strategic objectives.
• Research, conceive and manage the development of print and digital communications from concept to completion, such as print publications, advertisements, photo galleries, videos and other creative activities. 
• Set priorities for graphic design, photography and videography resources in collaboration with M&C Directors and the Vice President.
• Build relationships across the University and recommend creative direction and best practices to meet strategic goals.
• Serve as member of the Marketing Council, Campus Designers and Publication Designers groups.
• Meet regularly with Athletics staff to ensure academic and athletic marketing and branding efforts align.
• Consult with campus partners to evaluate individual creative project needs; prepare cost and timeline estimates for projects in collaboration with marketing strategists; and review creative materials to ensure quality control.
• Research new creative, videography and photography trends and technologies; implement as appropriate.
• Collaborate with other UND departments and vendors as appropriate for University-wide marketing initiatives, including on-going development of UND’s brand story bank and photo library.
• Help to establish and report on yearly strategic planning goals, objectives and outcomes in collaboration with Marketing & Communication leadership team members.
• Provide leadership, supervision, project management and creative direction to graphic designers, photographers and videographers to ensure digital and print communications achieve strategic goals and meet brand standards.
• Hire, train, evaluate and supervise staff, including identifying opportunities for professional development and growth.
• Provide overall art direction to graphic design, photography and video teams.
• Supervise senior designer, senior photographer and senior videographer, including reviewing and approving work. 
• Align design, photo and video work to create efficiencies, maximize resources and meet deadlines.
• Work with photography and videography to prioritize needs, create strategies for execution.
• Manage the project intake process, project assignments, timelines, communication and workflow for the Creative Team in collaboration with other Marketing & Communication members. 
• Identify needs and manage equipment/software resources needed by Creative Team.
• Serve as backup graphic designer, photographer and/or videographer as able to support the Creative Team’s workload.
• Support the workplace culture of UND by ensuring all team members demonstrate the professional conduct and values expected of all employees.
• Provide brand management oversight and regulate adherence to University graphic and brand identity guidelines. 
• Analyze UND brand positioning, including market trends, consumer insights and competitors’ activities.
• Use market research to evolve UND’s brand to meet strategic goals and objectives. 
• Provide recommendations and status updates to University leadership on brand, marketing and licensing issues.
• Serve as main point of contact for brand standards and identity questions at UND, including managing the Identity email account. 
• Provide training, feedback and guidance to the campus community and outside vendors on brand usage. 
• Collaborate with UND Licensing to ensure brand standards are met in retail and promotional items.
• Perform periodic print and digital communication audits to ensure brand standards are being met.
• Ensure brand tools and resources are current, including the brand book, messaging platform, tools kit, templates and website.
• Stay current on best practices for brand management, especially for a university or complex organization.
• Contribute to an optimistic and enthusiastic workplace that challenges and energizes staff.
• Support the workplace culture of the Division and University by demonstrating the professional conduct and values expected of all employees. 
• Participate in developing, implementing and continually evaluating the Division’s policies, processes and strategies and recommend changes when necessary.
• Follow Division and University systems and protocols for resource, project and file management.
• Actively participate in staff meetings, retreats, planning sessions, trainings, and other meetings/events as required.
• Volunteer to participate in at least one recruitment or retention event per year.
• Update Performance Management Plan in a timely manner and provide ongoing feedback to supervisor.
• Be forward thinking and explore new opportunities for growth and improvement. Continually improve and advance personal leadership through professional development and continuing education.
• Complete annual professional development goals by attending conferences/workshops, listening to webinars, reading articles or other learning opportunities as they relate to creative strategy and design, especially in areas of student-engagement marketing, higher education and leadership.
• Complete other duties as assigned, including serving on committees and assisting with University-wide initiatives on an as requested basis, including Marketing Council. 

Required Competencies:
• Proven management experience, which includes hiring, evaluation, supervision, motivation, training, discipline, and appropriate delegation of professional, support and technical staff
• Proficiency with design software such as Photoshop, Illustrator, InDesign (Adobe Creative Suite) and Microsoft Office
• Strong working knowledge of Mac platforms for all programs and familiarity with PC programs
• Experience conducting brand and other creative research
• Familiarity with photography and videography principles and techniques
• Ability to communicate effectively, both orally and in writing
• Strong interpersonal and organizational skills with proven ability to collaborate effectively as part of a team
• Ability to have grace under pressure and work efficiently under time constraints while producing high quality work
* Ability to storyboard or translate creative ideas to designers, photographers, videographers and campus partners
* Ability to lead projects from concept to completion, including timeline development and project management
• Strong ability to prioritize, organize, delegate and schedule work assignments
• Ability to make evaluative judgments and strategic decisions
Strong working knowledge of brand development, creative process and all aspects of integrated marketing and communication campaigns• Demonstrated experience in creating print and digital communications; must know how to work in both media for integrated campaigns
• Strong working knowledge of graphic design principles, typography and limitations of print and digital


Minimum Requirements:
• Bachelor’s degree
• Minimum of three (3) years of direct job-related experience in art direction or brand management
• Minimum of two (2) years of proven management/supervisory experience, which includes hiring, evaluation, coaching, training, discipline, and appropriate delegation and oversight of work
• Experience in graphic design, photography and videography design and techniques.
• Strong working experience with  Mac platforms for all programs and with PC programs
• Experience conducting brand and other creative research including focus groups
• Successful completion of criminal history background check.

In compliance with federal law, all person hired will be required to verify identity and eligibility to work in the US and to complete the required employment eligibility verification form upon hired.

Preferred Qualifications:
• Minimum of 5+ years of proven management/supervisory experience, which includes hiring, evaluation, coaching, training, discipline, and appropriate delegation and oversight of work
• Project management training and experience
• Experience with Adobe AfterEffects or other video editing software 
• Experience with HTML and experience with using a content management system (CMS) 
• Familiarity with higher education marketing trends, strategies and tactics
• Demonstrates understanding of marketing trends in today’s competitive environment, especially related to higher education

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All information listed in this position announcement will be used by Human Resources, the Hiring Department, and EO/Title IX for screening, interviewing and selection purposes.
Confidentiality of Application Materials
Note: Pursuant to NDCC 44-04-18.27, applications and any records related to the applications that identify an applicant are confidential, except records related to the finalists of the position, which are open to the public after the search committee has identified the top three finalists who will be invited to campus.
EEO Statement
UND is an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.  Women, minorities, veterans and individuals with disabilities are encouraged to apply. Applicants will be invited to provide information regarding their gender, race and/or ethnicity, veteran’s status and disability status during the application process.  This information will remain confidential and separate from your application. 
ND Veteran’s Preference
North Dakota Veterans claiming preference must submit all proof of eligibility by the closing date. Proof of eligibility includes a DD-214 and if claiming disabled status, a current letter of disability from the VA dated within the last 12 months.
Clery Statement
In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the University of North Dakota publishes an Annual Security and Fire Safety Report.  The report includes the university’s policies, procedures, and programs concerning safety and security, as well as three years’ of crime statistics for our campus.  As a prospective employee, you are entitled to a copy of this report.  The report and statistical data can be found online at  You may also request a paper copy of the report from the UND Police Department located at 3851 Campus Road, Grand Forks, ND 58202.