Director, Media Relations - Marketing

Job Title: Director, Media Relations | Marketing | Sioux Falls

City: Sioux Falls

State: SD

Department *: * Marketing Sanford - Communications

Job Schedule: Full Time

Shift: Days

Hours Per Shift: 8 hr

JOB SUMMARY

Promotes Sanford brand through media activities, responds to relevant media inquiries, authors own stories through Sanford Health News, and pitches appropriate stories to local, regional, and national media outlets that maximize earned media coverage. Responsible for leading the media relations team that is responsible for promoting Sanford's brand through effective media relations activities. This work includes the generation of press releases, statements, coordination of press conferences, and media events. Responsible for planning, budgeting, and executing Sanford Health's media relations, public relations, and content development activities. Develops a comprehensive, company-wide, multi-channel media relations plan to support Sanford's short and long-term objectives. Provides strategic leadership and oversight of external PR agencies. Ensures effective, robust incident response resources and processes are in place and supporting crisis communication and/or mitigation efforts as necessary. Serves as the leading spokesperson for the company and prepares for and supports senior executives in their media engagements. Holds budgeting responsibilities and interacting with higher level leaders. Prepares and trains media spokespersons. Creating a positive team culture, through effective media relations and development and media relations team members. Works as a collaborator and is proactive in establishing working relationships and partnerships across the organization. Possesses strong customer service skills with a demonstrated passion for delivering the best product.

POSITION RESPONSIBILITIES

Develops organizational communication strategies and policies. Evaluates key factors for developing local and cross-functional communications. Represents the organization faithfully and accurately with internal and external audiences. Interacts with stakeholders to achieve mutual commitment to deadlines. Oversees staff in the implementation of training evaluation for individuals, teams and departments. Manage communication budgets. Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities. Communicates well downward, upward, and outward. Consults on the design and development of internal publications, marketing and reference materials. Responds to day-to-day operational priorities while still making progress on project work. Develops team members' ability to develop a communication plan or strategy, Ensures that team members are on board, unified, and moving in the same direction. Participates in defining the ground rules for individual and team responsibilities.

DEPARTMENT DETAILS

Additional department details are not required at this time.

QUALIFICATIONS

Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or related field required. Master's in Business Administration (MBA) or Master's degree in Communications or related field is preferred.
Minimum of five years of experience required. Possesses proven team leadership experience.

About Sanford Health:

At Sanford Health, we are dedicated to the work of health and healing.
Every day, we show that commitment by delivering the highest quality of care to the communities we serve.
We are leaders in health care and strive to provide patients across the region with convenient access to expert medical care, leading-edge technologies and world-class facilities.
In addition to strong clinical care, we are also committed to research, education and community growth.
We engage in medical research to not only discover innovative ways to provide care, but also cures for common diseases.
We continuously seek new ways to achieve our vision of improving the human condition here in your community, across the region and around the world.
The entire team at Sanford Health recognizes the value of healthy families and communities.
We continue to gain momentum and expand our reach. Together, we can make a positive difference now, and in the future.
Sanford is an EEO/AA Employer M/F/Disability/Vet.
If you are an individual with a disability and would like to request an accommodation for help with your online application,
please call 1-877-673-0854 or send an email to talent@sanfordhealth.org .

City: Sioux Falls

State: SD

Job Function: Marketing and Communications

Job Schedule: Full Time

Shift: Days

Req Number: WD06901