When looking to fill a position, most employers have one goal in mind: recruit top talent. Who’s the best fit for the job? Will the person be productive in our company culture? And ultimately, who has undeniable talent that will help our company grow and, therefore, increase revenue?
As the one doing the hiring, your needs are black and white; you want a candidate who will make you the best, most profitable company. Today’s job seeker’s needs, however, are a little more subtle.
Because landing the perfect job requires so much effort, perseverance, and time (6-15 hours per week on average), job seekers have established specific requirements for both the job search and the position they will ultimately accept.
As an employer, what are you doing right (or wrong) in the recruiting and hiring process? What does your company lack in terms of the application process, culture, and branding? And what are you willing to provide to get top-level talent in the door?
This #JobsHQInfographic illustrates four aspects that today’s job seekers are looking for:
More Social Than Ever
Social media networking sites, like LinkedIn and Facebook, give job seekers the ability to see mutual connections with employees at a company they’re interested in, giving them the chance to reach out for the inside scoop or a free pass for an interview
Twitter has job post handles and accounts specific to job industries and location (i.e.@journalismjobs, @JobsHQ, and so on.). Sites like Twellow and TweetMyJobs also allow job seekers to search Twitter for job posts.
And, in turn, it can help you gain top talent to fuel your company’s social media growth.
The Benefits of Flexibility
In the end, it all comes down to flexibility. Job seekers today hope for—and often expect it in their prospective job. But why?
According to a survey by Flexjobs.com, job seekers want: 74% work-life balance, 54% family, and 52% health and exercise.
Respondents said the number one reason for wanting to work from home, if even occasionally, was for productivity. Fifty-four percent of job seekers said working from home was “their location of choice to undertake important job-related assignments.
Flexibility benefits the employer as well. Job seekers understand that in gaining one amenity, they must compromise another.
To gain flexibility, 20% of job seekers surveyed said they were willing to take a 10% pay cut. Twenty percent said they would forego health benefits, and 18% said they’d be willing to work more hours. By offering flexibility options to future employees, your company may be able to cut costs elsewhere.
Your Brand Reputation
It’s all about who wants to represent your company. Today, the employer isn’t the only one allowed to make demands in the hiring process.
Matching job seeker’s criteria with your recruiting strategy could be just the leverage you need to attract the top-level talent you’ve been looking for – and a way to keep them satisfied. And who doesn’t want a job their love? That’s the end goal, right? Being happy?
When job seekers spend a significant amount of time and effort searching for jobs, it’s not surprising that they’ve become adept in the methods of doing so and savvy about the offer they accept in the end.
Need to work on your #EmployerBranded #ContentMarketing? JobsHQ Recruitment Marketing Consultants are here to help.
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